Vlad Tudor - Home

Product & Service Work

Clients, Challenges and Solutions

PowerFit - Gym Log Tracker

I’ve tried fitness apps before—but gave up before even starting my first workout. The onboarding felt longer than an actual gym session. I just wanted something simple, yet flexible enough to customize my training, track progress, and see real results.

PowerFit makes fitness effective—without constantly pushing subscriptions or meal plans. It’s built to support your journey, not sell to you at every turn.

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reading time: 8 min.

Bingel DC - Primary Education Platform

Sanoma is a leading learning and media company based in Helsinki, with a strong footprint across Europe. I believe education is key to a brighter future—and the Bingel DC project was a unique chance to contribute to that vision.

Bingel turns every pupil into an active learner through individualized learning paths, game-based motivation, and effortless teacher insights—all in one powerful platform.

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reading time: 12 min.

CEMEX GO - The Mobile Experience

Originally launched as a web application, its success quickly led to a mobile experience that puts everything directly into users’ hands.

CEMEX GO brings together the key tools partners rely on every day—from placing orders to tracking deliveries and rescheduling when needed. It creates a seamless, convenient touchpoint that makes working with CEMEX easier and more accessible.

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reading time: 6 min.

Admixtures - Document Center - Web Application

CEMEX is a global building materials company, based in Mexico. It produces, distributes, and sells cement, ready-mix concrete, aggregates, and other construction materials. The company focuses on sustainable construction solutions and infrastructure development.

Sustainability isn’t just a buzzword—it’s built into what I design. Admixtures was one of the key platforms I shaped during CEMEX’s digital transformation, driving “Paperless” and “Zero4Life” initiatives forward.

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reading time: 10 min.

CEMEX Design Language System - Digital Transformation

As the first member of CEMEX’s Design Language team, I led the creation of their global design system—transforming fragmented digital experiences into a unified, scalable, and brand-consistent ecosystem.

What started as a design initiative became a strategic asset—enabling faster development, stronger brand alignment, and better user experiences company-wide.

View Case Study

reading time: 8 min.

Process and Skills

Here's How I Do It!

Coming up with the ideal solutions is less than a linear path, so I find myself spending a lot of time between the business, users and engineers.

As work philosophy, I do embrace Design Thinking with an ability to morph and adapt to different Agile teams, following best industry practice.

Go to Expertise

diagram illustrating the design thinking process

Career Coaching and Design Mentoring

I Help People Grow!

Helping others learn, develop and get a better chance in a competitive market is something I always find fulfilling - since I cannot forget how challenging it was for me, in the beginning of my career.

Over the years I trained and mentored over 100 students and working professionals. More than half, managed to easily get their first job, move to a new position or received a promotion.

Interested in mentoring and my approach?

Go to Mentoring

Arshia K.

Hobe R.

Skylar D.

Aaron D.

Jadon D.

Carly S.

Yehezkel L.

Trevor T.

Lin P.

Alexis B.

Grace H.

Veronica E.

Marija G.

Shawn T.

Jakub Z.

Ovidio C.

Testimonials

What My Peers and Managers Say

Vlad has been my very first hire at Avira - in an emerging endeavour to change the online business model of the company - which at that date started with the website and online operations.

I was impressed by Vlad's intelligence and unparalleled skill set on front end development, to only later find out that he has been extremely skilled in design too.

From there on it took us no less than 5 years to grow and build sophisticated workflows to even core business products that proved to have an undeniable impact on the company's bottom line while consistently taking the team to new frontiers.

Today, almost 10 years since then, Vlad is my friend and nothing is going to change that.

Cristi Gheorghe

Product Owner @Adobe / Former Manager @Avira

Working with Vlad was a great experience. I have the opportunity to work with him on a couple of projects. Even those we got tasks out of our everyday basis, a comfortable zone, Vlad was all the time able to come with really inspiring and outstanding solutions. I enjoyed the discussion during our RTL project for EMEA countries, doing the first internal usability testing, working on the design language (a CSS framework also covering the design principles) or getting advice from the technical perspective of our design proposals.

Vlad can be rightfully considered as a full-stack designer, for someone the legendary unicorn. He has in-depth knowledge in technical, design and even presentation areas. Vlad is a great team player who is always open for discussion and not afraid to ask profound questions to understand the core problem and bring the best solution.

Zdenek Zenger

Senior Manager @Pricefx

Highly Recommended:
I have worked closely with Vlad for over 4 years, and during that time, he has proved himself one of the most versatile designers I have had the pleasure to work with.

From UX and web design, to motion graphics and animations, Vlad displays both an impressive breadth and depth of design mastery. His positive can-do approach, good humor and creativity have made him a pleasure to work with. But above all else, I believe that Vlad’s most distinctive and unique feature is his unrelenting drive for personal development and learning, which has made him a most valuable and esteemed asset to his team and company.

He will be much missed, and I warmly recommend him to prospective employers for any senior creative position.

Leor Nadison

Senior Marketing Manager / Former Copywriter

I have been working together with Vlad for almost 5 years, in various roles for both of us.

When I first met him, he was a passionate Front end developer building projects serving millions of users across the world. At the same time, I had the chance to work together with him at a presentation about CSS and Grid systems for an internal workshop - which was very well received.

Through the years, his eagerness to learn and to evolve paved the way to a new role, as UX/UI Designer. Taking advantage of his existing skill set, he manages to craft clean, beautiful designs which accommodate the existing style guidelines of the company.

He is a real professional no matter the position, executing his tasks in a timely matter while maintaining the high-quality of the work.

Apart from all, he is a great and fun-to-work-with colleague, things that make Vlad a valuable asset for any company.

Adrian Breaban

Product Owner @Bitdefender / Former Frontend Lead

Vlad is by far one of the best peers I have worked with. He shares great passion for doing things extremely well.

He grinds through work to get everything done on time and with great level of quality. He does not fear taking on new technologies and adapts really fast when learning something new.

It is really difficult nowadays finding someone on the crossing between design and development, and Vlad is one of those unicorns. I have the fortune of working with him on the same projects, and we team up incredibly well.

David Linke

Senior UX/UI Designer & Mentor

It is a pleasure working with Vlad. He is a great frontend designer who excels at creating a user interface and brings to the table an incredible attitude with a large attention to schedule with an amazing expertise of HTML / CSS development.

We worked together on a big project for demanding client and Vlad was a core of our team, always positive, confident and highly motivated.

Andrew Zacek

Design Manager @Microsoft

My Creative Toolkit

The Gear Behind the Magic

Design is more than just learning and mastering a set of tools, but those definitely come in handy when you need to create, collaborate, and present your work.