Client: Kuoni Tumlare
Design System to AI Prototyping
A global travel enterprise was unifying multiple internal platforms under one brand, with no shared foundation to build on.
I joined the design team focusing on Figma and Storybook, treating the Design System as infrastructure, not just a style guide. The bigger shift was speed. With Git, Bitbucket and Claude Code wired into the workflow, designers stopped handing over static mockups and started shipping working prototypes themselves.
Achievements
- Figma library with design tokens exported to code, documented and tested in Storybook
- Introduced AI prototyping with Git, Bitbucket and Claude Code, turning designers into contributors who open their own pull requests
- Onboarded and trained the product designers and owners working with the new system
reading time: 8 min.
PowerFit - Gym Log Tracker
Launching soon
I’ve tried fitness apps before—but gave up before even starting my first workout. The onboarding felt longer than an actual gym session. I just wanted something simple, yet flexible enough to customize my training, track progress, and see real results.
PowerFit makes fitness effective—without constantly pushing subscriptions or meal plans. It’s built to support your journey, not sell to you at every turn.
Achievements
- Core functionality loop designed and prototyped in under 1 month
- Custom style, components and UI Kit
- Coached a junior designer on working with Figma
reading time: 8 min.
Client: Sanoma
Bingel - Education Platform for Primary Schools
Sanoma is a learning and media company headquartered in Helsinki, Finland, with a strong presence in Europe, particularly in the Nordic and Western European markets.
It is considered one of Europe's leading K–12 education companies, providing digital learning platforms, educational content, and teacher support tools.
Achievements
- Main contributor in migrating and re-designing over 20, in-app games, activities and exercises
- Marketing support for direct-sales teams through demos and clickable prototypes
- Contributor on product feature helping teachers customize the way they ran their class
reading time: 12 min.
Client: Cemex
CEMEX GO - The Mobile Experience
CEMEX, one of the largest construction materials provider in the world, decides to adapt its main B2B - proprietary platform to native mobile experience.
Achievements
- Entire design coverage for epics and user-stories
- Key role in helping the design catch-up and stay ahead of the development team.
- Got the buy-in from stakeholder to address change at the informational architecture level
- Coached the technical team on design rules and principles
reading time: 6 min.
Client: Cemex
Admixtures - Web Platform
CEMEX is a global building materials company based in Mexico. It produces, distributes, and sells cement, ready-mix concrete, aggregates, and other construction materials. The company focuses on sustainable construction solutions and infrastructure development.
Admixtures was one of the many platforms developed during the digital transformation journey - with a focus on “Paperless” initiative.
Achievements
- Provided coaching for compliance on CEMEX Design Language, correct use of UI components and branding materials
- Onboarded various stakeholders and got their buy-in on the Design Thinking Framework
- Covered multiple business scenarios through user-flows, low-fidelity designs and high-fidelity deliverables
reading time: 10 min.
Client: Cemex
Design Language System
As the first member of CEMEX’s Design Language Team, I led the creation of their global design system—transforming fragmented digital experiences into a unified, scalable, and brand-consistent ecosystem.
What started as a design initiative became a strategic asset in building better user experiences company-wide.
Achievements
- I led an audit on the current digital ecosystem, product designers deliverables and frontend outputs, as key designer.
- Pionnered the responsive design rules, core styles and the SSOF (single source of truth)
- Merit in establishing the Design Systems Team as a distinct unit
- Increased productivity - on average new tools and websites shipped on half the time which was needed before
- 3x faster on-boarding times with 3rd party vendors, agencies and contractors
reading time: 8 min.
